The aim of this course is to train managers and directors for crisis situations by focusing on two critical elements: Crisis Management and Communication during crisis situations.

• Acquire knowledge, reflexes and behavior specific to crisis management to allow you to remain operational at any time a crisis may occur.
• Develop both the capacity for action and strategic analytical skills for crisis management.
• Become a key point of reference in managing critical situations and engender a feeling of support and confidence.

1. "Driving" Module: acquiring reflexes and behaviors needed to evolve within the chaos of a crisis situation and maintain ability to make decisions and take action.
2. "Communication" Module: outlining communication strategy in order to counteract threats of suspicion and illegitimacy. Responding in situations of uncertainty and taking into account the effect of opinions inherent to crisis situations.
3. "Anticipation" Module: setting up a monitoring system then establishing scenarios to prevent crisis.
4. "Capitalization" Module: organizing and directing the process.

• Crisis prevention
• Assessing risk and repercussions: potential risk, cause, affected areas, probability, severity, degree of damage
• Reflex Phase: initial questioning phase and mobilization procedures
• Identification of crisis factors
• Creating efficient work conditions within cell structures: crisis sector (ergonomics and equipment), filtering calls, stress management, interfacing with national/international parties involved
• Operating within the crisis cell: characteristics, specific operations surrounding the driving force, contamination linked to the operation of crisis cells
• Techniques to aid in anticipating and making decisions
• Safety measures when facing crisis: avoidance strategy, mitigation strategy, acceptance strategy
• Driver’s tool-kit: captain’s journal, mapping & routings, follow-up on confidence

• High-priority acts of communication
• To express or not to express oneself?
• Preparing key messages for emergency situations
• Selecting spokesperson
• Positioning oneself
• Mastery of announcement and interview techniques
• Stress management and non-verbal issues